Engaging Social Media Tools for the SME

News | April 23, 2024

by Anne Marie McLaughlin, ii Innovation Manager. Annemarie.McLaughlin@theii.com

The ii is excited to announce the April instalment of the TUS Learning Gate Business Speaker Series, a dynamic platform designed to explore contemporary business trends and insights.

Save the date for our inaugural event, scheduled for Thursday, April 25th, 2024, at 12:00 PM, featuring Dr. Aisling Keenan Gaylard, esteemed lecturer, and researcher at Technological University of the Shannon (TUS) Midlands, Midwest.


All members of our business community, are invited to join us for this exclusive online session as Dr. Aisling Keenan Gaylard delves into the evolving landscape of digital marketing and its implications for businesses in 2024. Drawing from her extensive expertise in eWOM adoption, employee brand advocacy, and data analysis, Dr. Keenan Gaylard will offer valuable insights essential for navigating the digital sphere.

With a distinguished academic background, including a PhD and MBS in eCommerce from the National University of Ireland, Galway, Dr. Keenan Gaylard is recognised as a leading authority in the field of Digital Marketing and Data Analysis. Her numerous peer-reviewed publications and accolades underscore her dedication to advancing knowledge and innovation in digital marketing.
The TUS Learning Gate Business Speaker Series aims to foster dialogue and collaboration among industry professionals, providing a platform for knowledge exchange and networking. These sessions will be held online on the last Thursday of each month from 12:00 PM to 1:00, facilitating engagement for busy professionals like yourself.

We encourage you to seize this opportunity to engage with Dr. Aisling Keenan Gaylard, gain actionable insights, and stay ahead of the curve in the ever-changing digital landscape.

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